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Design: Why Startups Should Start Now

Fri 09/21 05:30 PM - 7:30 PM

Great Lakes Coffee
3965 Woodward Avenue, Detroit, MI

When is the right time to involve a designer when launching a new company or product?
The second you are ready to commit to your killer idea and make it a reality.

In this discussion, we will explore how the process of thinking and behaving like a designer solves challenges and improves business performance. We will discuss companies like Apple, Nike and Target, which embrace this way of thinking, and as a result, are better able to meet the needs of the customer and show a better financial performance in the process. Through these examples, we will reveal the value in perceiving design as a verb, rather than a noun.
If you’re a new business owner or entrepreneur who wants to gain as much impact as possible from a tight budget, this is the design discussion for you. This happening is brought to you by TechTown, with presentations by Skidmore Studio.

Great Lakes Coffee
3965 Woodward Avenue, Detroit, MI